Proximity Marketing

Bluetooth technology is the latest medium for advertising and marketing. Bluetooth proximity marketing is the newest way to connect with potential clients and customers.

Proximity marketing is defined as "the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so." In other words, if you have a cell phone in the "proximity" of a marketing broadcast, you would be able to receive the message or advertisement.

Imagine you are walking through a mall or event, and you pass a proximity broadcast station. The key is to have your phone on and in "discoverable" mode. This will allow all possible ads in the area to "hit" your phone - asking if you want to receive free content from the provider. Think of it as a virtual billboard or flyer advertisement handed to you on your phone. You have a booth at a trade show. How do you compete for the eyes and ears of your potential customers at the show? Simply deploy the Bluetooth proximity marketing and draw consumers to your booth via a special message and offer.

The range and access to Bluetooth proximity marketing depends on your equipment, many which don't require pairing for receipt of text or graphics. The average range of Bluetooth proximity marketing is 100 meters, although this distance is increasing with technology.