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Promotions and Mobile
The first text message was sent in 1995 and just about every phone since then has been SMS capable. Text messaging is the most successful product to have emerged in the 30-year history of the mobile phone industry. The next wave of advocacy enabling technology will be the intelligent use of SMS text messaging.
Why will the mobile phone be one of the chief tools for successful marketing campaigns for 2009 and beyond?
» Rapid Delivery - communication is read almost immediately; this makes the cell phone unquestionably the delivery platform choice.
» It is nearly ubiquitous - nearly 100% of your target audience carries a cell phone.
» Your message can be immediately actionable - in a way that direct mail never has or never will.
» The cell phone is a communication device..talk to people and let them talk back immediately, by the thousands.
» It is private. It is THEIR phone, messages don't end up on a corporate computer network. SMS enables the delivery and receipt of information when people want it with a level of privacy they desire.
» It is nearly ubiquitous - nearly 100% of your target audience carries a cell phone.
» Your message can be immediately actionable - in a way that direct mail never has or never will.
» The cell phone is a communication device..talk to people and let them talk back immediately, by the thousands.
» It is private. It is THEIR phone, messages don't end up on a corporate computer network. SMS enables the delivery and receipt of information when people want it with a level of privacy they desire.