Mobile Stats

»  SMS is the only universal mobile platform for the masses. It does not     require special downloads as it is already available on over 98% of     cell phones.

    A new Experian study revealed that, in the U.S. alone, roughly 300     billion text messages were sent in 2007.

»  Two thirds of mobile phone users are "active users of SMS text     messaging."

» 86% of the U.S. owns a mobile phone

» 265 million mobile phone users

» 240 million plus text enable handsets

» 65 million plus text and web enable handsets

» 75 billion text messages sent in June 2008

» Projected 100 billion by end of 2008

» Median age of a Text Message user is 38 years old. 49% Male 51%    Female

» SMS is typically read within an average of 15 minutes after receipt and    responded to within 60 minutes.